November 28, 2013

Social media revolution is a chance for small firms to slay some Goliaths

Posted in Behavioural Economics · 108 comments ·
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It’s 8.10am and the DART is packed, standing room only, yet it is oddly silent.

Obviously people aren’t at their most loquacious on a stuffed train first thing in the morning, but what is extraordinary is just how many people are on their mobile devices, reading, scrolling down, tweeting, emailing or just surfing. If you want to understand just how ubiquitous social media is, catch the train and watch your fellow passengers for a few minutes.

Last weekend I was at the brilliant Merseyside derby between Everton and Liverpool, chatting to Liverpool supporters about the 96 fans who died in Hillsborough. My own memory of the event is hazy but I do remember living in Belgium at the time and only finding out about the awful calamity at Hillsborough a few days after the event. Such a delay would never happen now.

The people on the Dart have access to more information than any security or intelligence agent operating with the most sophisticated techniques and networks only a few short years ago.

This change in how we interact is crucial to understand if you are in the business of selling anything. Social media is the single most important disruptive technology we have seen in a generation primarily because it is actually changing the way we behave. It is changing our concentration spans and points of reference and our capacity to absorb messages and information.

Obviously it has enormous implications for secrecy, both personal in the case of people’s day-to-day lives, and institutionally, post-Snowden and Wikileaks, in the case of a state’s ability to surreptitiously track people’s movements and conversations.

However, where it will have — and is having — an enormous impact is in advertising. Because it is free, it has the potential to make very small companies very big and create a David-and-Goliath dynamic in marketing and branding because it is changing the rules and the terrain in which companies compete with each other to get their message out.

In his latest book, ‘David and Goliath’, Malcolm Gladwell makes the point again and again that the underdog can win by fighting the incumbent, not on the incumbent’s terms but on the underdog’s terms. Starting with the shepherd boy David, Gladwell traces many brilliant instances where the little guy beats the favourite by using different tactics.

Commercially, for small companies social media is a terrain changer. More than that, it is evolving all the time and advertisers who are deploying resources to on-line and social media should be aware of these changes.

The normal refrain we hear from ‘seasoned’ marketers is that social media is still the preserve of teenagers. This is not the case.

In fact, this week Facebook’s chief financial bod, David Ebersman, caused a bit of a stir by admitting that “usage among US teens overall was stable from Q2 to Q3, but we did see a decrease in daily users, specifically among younger teens”.

Admitting that early teenagers were not using Facebook as much as before caused Facebook’s share price to wobble a little, but social media is changing. All across the medium we are seeing enormous changes in who is online, for how long, what are they doing and how they are accessing social media.

Recently, Fast Company – the bible for many new companies — published a fascinating article documenting statistical changes you didn’t know about social media. The data captures worldwide trends so there is every reason to believe that the trends are the same in Ireland.

Here are seven big trends that have huge implications for marketing and advertising:

* Social media is getting older, quickly. The fastest growing demographic on Twitter is the 55-64- year-old age group. This may surprise you. This age group’s usage has gown 79pc in the past year. Now the fastest growing demographic on Facebook and Google+ is the 44-55- years-old group. This is up 46pc on Facebook and 56pc on Google+.

* 189 million Facebook users are mobile only. They are not using it on laptops but on phones. Already 30pc of all Facebook’s ad revenue comes from mobile devices.

* Social media has taken over from porn as the number one activity online. It is not a fad but is becoming a part of people’s daily habits and, if you doubt that, consider the next surprising fact.

* A quarter of all smartphone users between 18 and 44 can’t remember the last time their smartphones were not beside them. Over 60pc of all smartphone users have their phone on and beside them for all but one hour of their working day.

* 93pc of all American companies use social media for marketing. This is a huge figure and shows the upside that companies see in this largely free medium. Yet only 9pc of US companies use a committed blogger to get their message out. This is a challenge for old-fashioned marketers because there is a knack to using social media and it isn’t as easy as transferring print or TV techniques to the online world and hoping for the best.

* YouTube reaches more American adults from the ages of 18 to 34 than any US cable-network. This shows the importance of videos in this new world. For example, I only realised how significant this could be when, a little while back, I teamed up with an animator to use short YouTube videos/cartoons to explain economics under the name Punk Economics. We expected to get a few thousand hits on YouTube but thus far the series has received 500,000 views. We are doing this for fun and to provide information to interested people for whom economics is often shrouded in difficult language, but can you imagine the impact of something like this with a committed team?

* One million websites are integrated with Facebook. This shows you how important it is to have a social media aspect to online strategies and how the terrain is evolving.

Looking around the Dart carriage, it’s easy to see there is a massive audience that is changing the way in which we receive messages and information and, more importantly, how we engage with it.

For small companies, it is a disruptive technology, which offers all sorts of opportunities to re-make the terrain. For Irish companies exporting it is a cheap way to let the world know about them and their products. And for the advertising industry here and elsewhere, it is an opportunity to create a parallel Madison Avenue online.

David McWilliams hosts the Winter Tales’ book festival at Dalkey on December 7. Tickets www.dalkeybookfestival.org

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  1. Patrick

    Interesting article. I lknow someone with a small business who uses face book exclusively to get orders.

  2. McGoo

    As someone who visits Silicon Valley regularly, I can confirm that social media is altering human behaviour, but mostly not in a good way. I hate sitting down to a meal in a group of people, and watching every one of them photograph their meal and post the picture on facebook before they start eating. WTF? I hate that people seem to have completely lost all concept of privacy. I hate that they can’t cope with my sense of privacy – if I choose to not reveal some detail of my personal life to them, they take it as a personal affront, and regard me as vaguely suspect. I hate that people expect to just have one group of friends, I prefer to have multiple non-overlapping groups of friends. And mostly I hate that when a facebook friend-of-a-friend has some stupid disagreement with another facebook friend-of-a-friend, I am expected to get involved and take sides! It was this that caused me to close down my facebook account a couple of years ago. Never again!

    • bonbon

      Very wise decision .

      “An ordinary member who comes here in search of death like yourself,’ replied the paralytic, ‘returns every evening until fortune favors him. He can even, if he is penniless, get board and lodging from the President.” —Robert Louis Stevenson, The Suicide Club

      Internet tombs with photos’s attached.

      If you want to know your Silicon Valley pals better have a look at this (pdf version has all details):
      The Noosphere vs. Blogosphere: Is The Devil in Your Laptop?

      Especially : Epilogue: Where Your Computers Really Came From

    • You are way behind the times McGoo. Myopic I might say. You can be on Social Media 24/7 and still only reveal what you want to by managing it properly – and that doesn’t even take much time either. Most people can’t be arsed looking at their privacy settins though. I agree with you about the food photographs though.

        • SMOKEY

          Adam you missed his point. He was talking about the drama queens who’s narcissism is only trumped by their lack of “real friends” until they make 150 “friends” after looking them up to see how they aged and make the FB connection.
          Look at me, Im on a Ryanair holiday, Look at me I am so fucking stupid I put up the Christmas tree to watch Turd on the toy show with my ugly fucking kids, Look at me I have a cocktail with an umbrella in it, Look at me Im a stupid goddamn loser with no life. oh and the “talk to Shmoe types, picture of a child with 30 fucking tubes in him from his cancer treatment and Im suppose to “like” this? PULLEEZE!
          Girl looking for Mr. Right passes him on the street everyday and doesnt know it because she has her head down looking at her holy fucking grail iphone, and wonders why she cant find anything but smokers and losers? WTF?
          It is however a necessary eveil for business.
          But hey, when you look up your old girlfrinds and see how fat they got after 2 or 3 kids, you know you made the right decision 20 years ago!

          • I don’t care about all that stuff SMOKEY. I have it all blocked off.

            I’m talking about Social Media for BUSINESS, as was David.

            Other people’s personal lives are of no interest to me.

  3. joe hack

    Having a great product and not telling anyone is like winking at a girl in the dark the only one who knows about it is you.

    Does the ‘doart’ have leap card¿

  4. bonbon

    From Wall Street on Parade, for the online socialites :
    The Official Video from the Federal Reserve on How It Creates Electronic Money

    The FED itself has a video there of how money is created out of thin air.

    Thomas Hoenig, former President of the Federal Reserve Bank of Kansas City and now Vice Chair of the FDIC, believes the only means of reining in the abuses of Wall Street is to separate the insured banks from their casino cousins by restoring the Glass-Steagall Act. Wall Street On Parade strongly agrees with that assessment.

    • bonbon

      Considering the fact that the .dot.com bubble was from thin air and is gone with the wind, talk of reviving that again is very drafty economics.

    • So far so good, Wall street on Parade, wishes to curtail the banking activities. Wall street on Parade have little influence.
      But nary a question about the Fractional reserve banking practiced by the commercial banks. Nary a word about the Debt based issuance of the “new” money that impoverishes all people. Nary a word that the money system itself is the basic problem. GS will prove to be but a band aid on the backside of the elephant.

  5. Deco

    In a way, the new dissemination of information is a massive improvement in terms of people becomming really away of what is going on.

    I often wonder how this country managed when people actually too RTE News seriously. Well, of course, many people did for many years. All the relentless emphasis of “the economy is booming, property is going up in value”. And not one mention of the debt build up. Not once.

    There is a lot of excitement on the internet about an RTE Newscaster calling citizens who were protesting about the Bondholder bailouts, “idiots”.

    The next step in the internet revolution will come from RTE being sold, the license fee (which is in any case a ridiculous anachronism) being thrown out, and end to the government using the people’s money to prime the people for lemming behaviour (which suits the vested interests and the government).

    • bonbon

      What debt buildup? You mean the banks gambling debts I suppose. Strange, not a mention of splitting the banks leaving them out to dry with their debts. The bubbles right now in the making will be mentioned here.

      It would be very silly indeed for the blog to repeat the RTE fiasco. As DMcW says above “because there is a knack to using social media and it isn’t as easy as transferring print or TV techniques to the online world and hoping for the best.”

      So let’s drop the RTE techniques here.

    • Adelaide

      “In a way, the new dissemination of information is a massive improvement in terms of people becoming really away of what is going on.”

      I wish that were true but I reluctantly disagree. I suggest that People are no more aware of “what is going on” than they did pre-internet.

      For example, take me, I’m no spring chicken, I’m fairly intelligent, well travelled, well read, with a lifetime’s interest in the the world and world history, and yet I only became aware of “what REALLY is going on” relatively late in my life via ‘of all things’ my hobbyist’s interest in astronomy/science. As an amateur astronomer and avid reader of popular science books & scientists biographies I somehow slipped into reading about hybrid scientists-economists and this led me down a path of ‘discovery’ about the true construct behind our everyday reality.

      Leaving aside the role of formal Education I often ask myself how was I so uninformed. I was an intelligent grown adult with eyes and ears and a brain and yet I was clueless. And would I still today be equally in the dark were it not for that happy accident of reading off-course a few years back. The internet was there at my disposal but so what? Yet now I’m an avid user of the internet for its alternative source of news and knowledge. I Woke Up due to a fluke.

      Telling people to ‘Wake Up’ is patronising. I loathe that expression. I have my own ideas of how to ‘Wake Up’ people but that’s for another day, but simply because the internet is nowadays available and social media is everywhere, so what? They’re only tools to be used according to the predilection of the users. There’s is nothing extraordinary about a morning train packed with people all engaged on their mobile devices, they’re bored, seeking a distraction, so how does one get them to use those same tools to seek the truth about ‘what is really going on’ and thereby empower them to get to grips with our present debacle.

      • Paul Divers

        Excellent post.

      • bonbon

        It was not a fluke. Astronomy is the queen of all the sciences, an ancient cultural activity, as old as humanity. It dispels the collective amnesia which social media were developed for inducing.

      • 5Fingers

        Interesting thing about astronomy is the distinct lack hype and massive level of artisanship and individual endeavour. This is one very challenging activity which encourages broad vision and deep dive in a variety of disciplines both in the arts and hard sciences. As for making one aware of what is going on and in how to critique, there is no equal. All very very nice people all round the world. Social media? These guys have been at it for centuries!

  6. The Truth

    Computers and WiFi , Facebook etc have been with us before . In fact the last time was 25,000 years ago and 25,000 years before that again etc etc .Each of those Astro-Periods were known as Age of Aquarius .This is the Life of AIR as written by an Aquarian . Our recent age only arrived since year 2000 and that is only very recently and this will last for 2,500 years .You and I are not going to see much of what will come again .We are only on the edge and the beginning ,

    The questions we should be asking is where will our next of kin..kin..kin etc be in 2,500 years time . My guess is that EARTH will be EMPTY of them and only primitive life remains in a Dante Inferno .

  7. Paul Divers

    Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV)

    http://techcrunch.com/2011/05/13/gary-vaynerchuk-social-media-clowns-tctv/

  8. 5Fingers

    We need to realise that this is just a media channel which is as useless as all the rest of them out there except for one thing – hype (oh…and looking up catalogues). The main purpose is have a few idols and a load of worshippers or wannabe idols. People are still as illiterate as before and as misinformed as well judging by how we are about to make the same mistakes yet again.

    Is it not a pity that spontaniety of conversation, looking around and simply paying attention to ordinary things takes second place to “what’s happening now”.com

    Oscar Wildes observation says it all about media: the difference between journalism and literature is that journalism is unreadable and literature is not read

  9. Paul Divers

    “Here’s the reality: Social media has made marketers lazy, because so many people think it is the magic bullet for new sales. It’s not. It never has been. And it never will be.”

    5 Reasons Social Media Is Ruining Marketing

    http://mashable.com/2012/09/07/social-media-bad-marketing/

  10. There are Luddites all over the shop on this blog. Time to enter the 21st century lads.

    One of my clients started making an extra 5K a week after I initiated a properly managed Social Media campaign for them. Those numbers speak for themselves and that’s just one example I can give. There are lots of badly managed platforms and campaigns for sure.

    It’s not just about flashy marketing, it’s about efficiently and instantly providing people with information, or the tools to find that information that they would otherwise take longer to find themselves.

    That’s the short version, I don’t have time to explain more – back to making money for my clients and myself – yes, using Social Media – just imagine.

    LUDDITES.

    • Paul Divers

      You could talk about how you make all this money and provide examples of successful marketing campaigns you have been involved in and what made them unique.

      One of the links I posted has had 4k shares and uses evidence to support their argument whereas you are just shouting and calling people names. That’s not very professional is it?

      You catch more bees with honey that you do with vinegar Adam.

      • I plan to teach a module on it (and other matters) one day soon.

        Right now I’m in the thick of it and don’t have time. I do help people I know in person with it, and ususally free of charge. Actually – always free of charge – I only charge my professional clients.

        People should remember that this blog is Social Media too – is this also useless?

        Luddites are a joke.

        • bonbon

          A module on what, social engineering?

        • Paul Divers

          I hope you succeed Adam because I always like to see someone getting a break through perseverance and hard work. I know you work hard at social media but you must understand that not everyone is enthralled by it and they have valid reasons not to be. Individuality right?

          Luddites were protesting against new forms of machinery that would supplant their jobs and the term is not a very accurate label for people who feel there is too much hype surrounding social media

          Social media has it place and I like Twitter and this blog. That’s about it.

          I tried Facebook and don’t like it. I quit and wondered if I was doing the right thing because it seemed like half the world was on it. The fact is it was useless for me personally and I could not think of one single benefit. If businesses can make money on Facebook then fair play to them but according to the Gurus linked to above it not easy and 40% of Americans think FB is a passing fad. I would call that risky business

          • Thanks Paul. Not all Social Media platforms are suitable for businesses nor individuals (including me) but the point is we are all moving forward in time. Not all change is good but resistance for resistance’s sake is a waste of time. Resistance for good reasons with alternate suggestions is not though.

          • Paul Divers

            I am all for change Adam. Lots of it.

      • I didn’t make the money Paul, the firm did, I charged a fair rate.

    • 5Fingers

      No one is denying that Ad channels/ social media are ineffective. So is heroine and cocaine. The multi-billion industry that is about brand and PR proves it. Pharmaceuticals are a classic example of a mega industry that requires 1 mega drug to fix one mega sickness (even if the latter needs inventing). There are more examples and my fear and general disgust of majority Media including social is that it is stuck in a luddite mode of thinking. The day of vanilla break thro products get rich quick and winner take all (so hyped by our policy makers and our host!!) is over or needs to be ended before it wrecks us all.

      I am also very skeptical of social media for any global reach of news or comment. Spam spam and more spam.

      As we move from a world of a few big markets of millions of customers to one of millions of markets with only a few customers, it becomes interesting. I am still nervous of a Tesco-ization of this as well as their moneyed media engine usurps local initiatives. Just watch the craft breweries as they get gobbled up one by one. Bottles loom the same…taste the same, but it’ll come out of the factory they produce skruttocks bilger for the tastless masses.

      My hope is that people like you will see this and articulate what needs doing to preserve from being over-run by the tasteless and tawdry.

      • 5Fingers

        No one is denying that Ad channels/ social media are “effective” .

      • Most of what you say here Philip makes absolutely no sense but I don’t have time to address it in full.

        News travels around the world instantly now, connecting infinite sources through Twitter (for example) and enabling a lot of postive benefits e.g. disaster tracking and relief, the Arab springs, etc. etc. etc.

        I’m not sure what planet you’re living on really if you can’t recognise this sort of stuff.

        • Paul Divers

          I think Phillip is comparing tesco-isation with long tail marketing Adam.

          • Heroin and cocaine – irrelevant to the discussion.

            Tesco – irrelevant to the discussion.

            ‘they’ve been around for hundreds of years’ (so have priests preaching nonsense and double dutch) – irrelevant to the discussion.

            Throw enough shit at something and some of it might stick

            - otherwise known as logical fallacies.

          • Paul Divers

            Astronomy has nothing to do with the article either but people are discussing it.

          • He was throwing them into the middle of his argument Paul, in order to strengthen it – unjustly, which is different from the lads talking separately about watching out for the Comet (which I will also be doing).

            In fact, you have invoked a fallacy yourself ironically by pointing out the logically irrelvant and separate debate about astronomy.

          • 5Fingers

            Long tail marketing is well served. No doubt about it. Internet made for it. Also, I think the internet is brilliant for artisan/ niche products that just never would see light of day. This is where I hope to see it going.

            I mentioned craft beer. Or craft food of any sort. New amazing niches. My concern is that they become assimilated or peripheralized. Going global can mean loss of local appeal.

            As for astronomy, it is all about pulling information from background noise.

        • Paul Divers

          I dont see anything wrong with his post Adam and it makes sense.

        • Paul Divers

          The article is about social media and he is on topic but if people want to follow the comet then that is fine with me. Maybe David will write an article on comets? Can’t see it

          Live and let live Adam

          It’s only a matter of hours before the debate turns to gold or bitcoins but this debate is about social media I think we could all improve our understanding of the subject and help each other out by talking about how we lever it, our reasons for doing so and if we are all honest we will all maybe learn something of genuine value rather than blindly follow the flock

        • 5Fingers

          News does travel fast. All undigested and still flooding in. Only the biggest and the loudest get heard. No discernment. You described a panic spreader

          It’s about signal to noise ratio and all the tweaks and personalisations and context driven searches do nothing to improve it.

          Noise is infinite. Information you can use is not. That is the problem and the cost of finding and controlling usability will climb in favour of the highest bidders.

        • I love craft beers and they are doing well at the moment. New breweries are springing up all over the country – and all over the US too.

          I don’t spend my time being ‘concerned’ about them getting swallowed up. If they are good enough they’ll survive – some will, some won’t and we’ll have new ones that haven’t even been created or thought of yet.

        • I’m up for a drink but the 14th would be best for me as I’m heading to the US on the 19th for a couple of weeks. You can’t make the 14th Philip?

    • eurotom

      Luddite? …I work in ICT and in my opinion the online social media is not developing fast enough , basic text , rubbish games chat , sharing pics…a social faux pas years ago ..its boring. ” providing people with information”…that’s a joke, you only ever get data electronically.

      • You are right eurotom and also in your other post. Social media is full of puerile nonsense that is of no benefit to anyone.

        Short example: I handed over one restaurant’s campaign to a social media agency in Dublin – they made a dog’s arse of it (they are still are making a dog’s arse of it), filling up their wall with pictures of the afore-mentioned cats and discussion about some ‘celebrity’ woman’s tits (I have never heard of her so can’t give you the name).

        Result? Even the young crowd (university-based restaurant) became totally disengaged and interaction and traffic is majorly down on the site (I still have access to some of the site metrics, which they (a so-called social media ‘agency’!) are not even utlising properly).

        Pathetic.

    • BirdCourter

      Like Adam says you just need to be clever about how you use social media.

      For instance in 2011 we initiated the Irish Spring – a world first campaign whereby we helped mass-mobilise thousands of Twitter users both here and internationally, into literally Tweeting Twitter into setting up a European HQ and jobs in Dublin. Of course IDA and our low corp taxes were the main trigger here (don’t worry am not that naïve or egotistical) but we deployed soft leverage and snowed how a community, an individual and a tribe can be shrewd in their use of social media.

      Random side note: wrote a free book on Twitter about it and will write another free ebook before year end on using social media for good. Side note 2: I adore Twitter but am much less impressed by FB and what it is becoming and us by proxy of that. That said am a hypocrite as I use it and also am growing a tree planting network called PedagogyPlant through it. Am conscious of sounding lime mr plugful here but those of you who know me know I rarely comment. K only comment here because of the twitter campaign and because just this week we have planted trees in Lebanon, Chile and Rwanda all because of Facebook.

  11. Paul Divers

    The Difference Between Content Marketing and Social Media and Why You Should Care

    “If Social Media feels foreign (even trite) to you then it’s because you are a natural born storyteller.”

    http://pushingsocial.com/the-difference-between-content-marketing-and-social-media-and-why-you-should-care/

  12. bonbon

    Some are rightly wondering how they were “uneducated”, “uninformed”, and why even with all that wiki and internet “information” still people remain so.

    I posit the reason – collective amnesia. Group dynamics of social media surpass by far the previous control methods of such as the Tavistock Institute, enforcing amnesia.

    But the murder of JFK is the beginning of the collective amnesia that is rampant even among those born long after 1963.

    So it is not that one lacks “information”, rather that one has forgotten.

    And we have Plato’s Meno Dialog – education is remembering.

    This is why “wake up” admonishments do not work.

    (In case some wannabee Guy Fawkes get in on the act, they should remember what that was all about.)

    To pose a new dot.com now demonstrates intransigent amnesia, and that from only 13 years ago.

  13. bonbon

    Here is another case of intransigent amnesia, or criminal insanity :
    Sir Alan Greenspan said the US economy probably will grow more slowly next year than some forecasters predict and indicated that a near-record US stock market was not in a bubble.

    “This does not have the characteristics, as far as I’m concerned, of a stock market bubble,” Mr Greenspan said in an interview with Bloomberg Television, which is due to air this weekend. http://www.irishtimes.com/business/economy/world/near-record-us-stock-market-not-in-a-bubble-says-greenspan-1.1610305

  14. Dorothy Jones

    Article on this in yesterday’s FT also 131127:

    Sophia Amoruso Expands Nasty Gal

    In just seven years, the founder of Nasty Gal turned an eBay store peddling vintage clothes in to a multimillion-dollar company through social media, smart investments and raw instinct

    http://online.wsj.com/news/articles/SB10001424127887324354704578637870086589666

  15. Dorothy Jones

    You read the FT yesterday so David :) Sophia Amorusa Nasty Gal http://www.ft.com/intl/cms/s/0/ba9c00bc-55e3-11e3-b6e7-00144feabdc0.html#axzz2lwwBGkkK

  16. joe hack

    Does anyone know where and when there might be a good view of comet ISON.

    It seems there just too much of the same info on the web, a copy and paste depository for allot of crap that is passed, and never flushed….

    Also, where might I find concise / definitive info on ISON as it appears the web has nothing of value and looking for a comet info on the web seems harder(a time waster) than looking for comet in space.

    How did we manage before the web? – We did not waste time wading through nonsense, we were focused and engaged with the world around us, even when on the dart we communicated with reality.

  17. joe hack

    I still read the papers both left and right

    Bonboon in the link below there is story you might like you might note he does not say wrong, but just ‘carless’

    http://www.theguardian.com/politics/2013/nov/28/boris-johnson-iq-unpleasant-elitism-nick-clegg

    • bonbon

      Not sure of the relevance of Boris, but the internet dog is not the place to look for dangerous asteroids, but in space with technology.

      R&D in the Uni’s must take that approach, and Ireland can handle a lot of it. Of course banksters would prefer “social media research”, even as a Chelyabinsk rock lands on their empty heads.

  18. Pat Flannery

    I like media outlets and blogs that use Facebook’s “Comments Plugin” to sign in and comment on their site.

    thttps://developers.facebook.com/docs/plugins/comments/

    Several of the local papers and TV stations here in San Diego for example sign in using Facebook. It is very convenient and keeps track of my various comments by automatically putting them on my Facebook news feed. Comments are now an integral part of the media.

    The FB plugin also contains built-in moderation tools including the “like” button. I wish David would instruct his (very weird) webmaster to use it.

  19. Paul Divers

    Hi Pat can you give us some links?

  20. joe hack

    unsociable media won’t work without electricity or even a database error.

    Anyone remember the electricity cuts back in the 70s – allot of social networking went onback in the darkness which resulted in a baby boom.

    Looking forward to a possible upcoming ESB strike?

    • bonbon

      I wonder why they would strike now?

      • joe hack

        Like Comet ISON or IS-OFF so too might the ESB strike.

        No money in the pension fund, 0 euro left, after 40+ year at work.

        what is odd is that it took so long 5+ years, not just for the ESB but maybe also for the rest the country.

        Now might be the winter of discontent – it might be a straw to heavy – the a year anger?

        I use tea bags so I cant see in to the future no more.

        • bonbon

          Hard to see the teabags in a blackout. The vultures are circling to buy up state infrastructure (look at Blackstone for example), and vultures do not pay pensions, the steal them.

          Time to put up a fight.

        • bonbon

          That remark I posted on the internet – I meant the “SEARCH ENGINES” are dogs, not the people who use it.

          My cat is far smarter than any internet engine.

        • 5Fingers

          IS OFF….ROFL. ESB thing will be interesting.

    • bonbon

      The last time the ESB striked in 1991 it almost toppled Charlie Haughey’s FF-PD coalition government. It could put the lights out for FG-LP.

  21. Paul Divers

    If your database goes down for hours on end twice a week it will drive people away.

    Remember the power cuts in the early 70s sitting round the fire telling ghost stories. There is a story there I am sure. A good one.

    • bonbon

      Ghost stories in a lights-out computer-center – the ghosts of the outsourced. The silence when all those noisy servers go off is unbearable.

  22. bonbon

    David slayed Goliath in the Valley of Elah (great movie, Tommy Lee Jones) with a stone.

    Today with an ipad anf fb, without electricity? Make Goliath’s day!

  23. Paul Divers

    Does anyone know a good Irish web hosting company?

  24. joe hack

    What we need now is a form of Glass Steagall for the antisocial media, which would separate the corporate media for the people – a gold plated people’s social media, seriously!

  25. EMMETTOR

    Hello Neo…

  26. Cyrpto coin will eventually give way to digitalized gold and silver currency.

    But here is the dirty secret of Glass Steagall as admitted by LaRouche Pac

    “Reenacting Glass-Steagall will mean orchestrating the largest market crash in human history. We present six detailed steps that describe how we will clean up our banking system. Glass-Steagall is not the full recovery, it does not guarantee economic growth, but it is the first step forward–and it will ruin Wall Street.”

    What bonbon accused poor little gold bugs was lusting aFTER A COLLAPSE. Hayek is supposed to be salivating for the same.

    As I repeatedly rebutted, the damage is already done; there is no escape from a crash.The longer the delay the worse it gets.

    Hereby admitted as the truth by LaRouche. Whatta you know??

    http://projectavalon.net/forum4/showthread.php?61964-The-six-step-process-after-Glass-Steagall-is-re-enacted

    There is still the question of the debt based fiat ponzi scheme we have for money to be rid of. Fractional reserve banking to be banned.

    Goliath needs to be slain all right. The banksters of the BIS, IMF etc need to be rid of.

      • Interesting Adam
        Same old problems cropping up.
        Putting a denominated value in fiat currency on to the gold bit coin is the error (or deliberate policy ) that ensures the gold coin and the value of a bit coin will always be out of sync.
        There can be only one measuring standard. In money, that is gold, all others are imposters.

        A bit coin is a bit coin. Its value can be determined at any time in any currency. Indeed it can be valued as worth so many grams or ounces of gold or silver at any time.
        When a coin has a value stamped on it as legal tender the coin trades as currency at that value regardless of the intrinsic value, until that intrinsic value exceeds the printed value. Then that coin is horded. It matters not what the material of the coin is. What matters is the relative printed value and the intrinsic value.

        A bit coin with a denominated value is just another piece of fiat currency. How can you fix whatever that value of the gold coin is at 500 pounds. The gold value of the coin as measured by any fiat currency will fluctuate and that includes the pound. The value of a bitcoin as measured in fiat currency will also fluctuate. Having a bit coin denominated in Pounds sterling is simply an attempt to corral the independence of the bitcoin.
        This experiment will fall flat.
        A bit coin is a bit coin and gold is gold. One can be swapped for the other at any time. But it will not be at the 500 pound denomination.

        Better that Alderney digitized the gold directly. That is take the gold and set up digital accounts available to the public as a competing digital currency to the crypto currencies. Then the digital currency would have that missing ingredient, intrinsic value that is missing from crypto currencies.

        Digitized gold and silver will be the next big thing unless thwarted by the bankster elites. It will have to be digitized by weight and purity and not in a nominated fiat value. Grams or 10,000′s of a gram if needed. It is then convertible to a currency value in any currency or in direct exchange for goods and services. Digital money fully backed 100% by gold or silver. The way of the future.

        Come to think of it Adam, any gold miner could do this to sell their production or buy their supplies and equipment and to pay wages.

  27. eurotom

    Hi David, I work in the ICT sector but it has serious flaws..online is just one tool in the toolbox what all companies big and small need to focus on is basic salesmanship , across the board in my experience the standard of salesmanship in this country is woeful ….the reason teens are turning off certain social media is ……its boring!!! let’s face it …cats and dogs doing silly things, a bit of chat and PHOTO’s …sharing your photos was a social faux pas years ago …because it was boring. People aren’t exposed to information …there’s precious little of that going around , they exposed to DATA. The internet hasn’t matured or developed much in the last 20yrs.

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